‘Startup Denmark’ needs to compete for talent, not just accept it.

Startup Denmark is a new initiative from the Danish Government designed to attract talented entrepreneurs to Denmark to create and grow their startups there. If accepted by the programme the entrepreneur gets a residence and work permanent for up to 2 years, with the possibility of extending for an additional 3 years.

On the surface, this sounds like a great idea, with the benefits to Denmark clear; talented entrepreneurs coming to the Country stimulating growth, jobs, opportunities and bringing a fresh perspective to problems.

However, it’s not the benefits to Denmark that the programme should be focusing on, its the benefits to the entrepreneur.