The Nordic Web will be free to read once again as of today

As of today, we are ending our paid subscription model, meaning all of  The Nordic Web articles and analyses will be free to read once more.


With hundreds of subscribers and a strong recurring revenue, this was not an easy decision to take. In many ways, this model is more than working for a small, niche media company (although admittedly it has not scaled in the way we had hoped).

However, the real crux of the issue lies in that prior sentence, as The Nordic Web is not and was never meant to be a niche media company.

The Nordic Web was created to serve the Nordic ecosystem by informing those within and outside of the region to the incredible amounts of innovation, talent and quality level of the startups born here and a paid membership for content and analysis simply does not allow it to do that.

Therefore, although the model may be working from a business perspective, it’s not working from a values perspective. We pride ourselves on being a devotee to long-term thinking and therefore we would like to rectify this (in retrospect) short-term move sooner rather than later.

What’s next?

As of today, content will be open and free for all to read once more, with analyses no longer daily, but still being published with regularity.

In fact, content and analysis will soon be a complementary function of The Nordic Web, with some big changes in our focus to be announced soon.

While the details are drying on this, I can’t say anymore for now, but what I can say is that it is heavily aligned with my personal passion for supporting and assisting the most ambitious Nordic entrepreneurs and using The Nordic Web brand and platform to do that.

As part of this change in direction we will be revamping the website once more and making a more formal announcement regarding our future, but for now, please bear with us as we undergo a transition from a paywalled site to a free one once more. The immediate change while we take the paywalled area down is that new posts will be free from now on, meaning anyone can access them, regardless of possessing log-in details.

Finally, I want to end this short note on a massive THANK YOU to everyone who has paid to be a subscriber, I am humbled and inspired that so many of you felt The Nordic Web content and analysis to be worthy of your money, thank you for supporting me and The Nordic Web with the paid model, it is truly appreciated.

If anyone has any questions regarding any of this, please do not hesitate to reach me on [email protected]

Please note, if you are a subscriber, next steps have been emailed to you already.

Business as usual resumes tomorrow, with our curation of August’s investments, exits and stories.

Neil S W Murray founded The Nordic Web in 2014 in order to provide the Nordics with the quality coverage it deserves. As well as being Founding Editor of The Nordic Web, Neil is also an active community builder in the region, participating in a number of initiatives, and has previously worked for