'The best VC on Instagram' is now VC-backed
@thingtesting wants to become the ultimate review platform for D2C products About 18 months ago, Jenny Gyllander created an Instagram account by the name of @thingtesting. The premise was simple. Gyllander, who was at the center of the London startup ecosystem as an investor with the British seed fund Backed.VC, would upload photos of interesting direct-to-consumer products with a caption that served as a bite-sized review.
Trusted reviewers fight pay-to-play on Instagram
Thingtesting has raised $300,000 in pre-seed funding by identifying an opportunity in offering unsponsored reviews of DTC products. As platforms like Instagram and TripAdvisor look increasingly pay-to-play, honest review accounts fill the need for authentic content. It remains to be seen if such accounts can scale without diluting their core proposition.
Online Shopping Is Overwhelming. Thingtesting Is Here to Help.
In an era dominated by online shopping, dubious influencer endorsements, and trendy, direct-to-consumer gear, it's harder than ever to know who to trust. Jenny Gyllander, the mind behind the product-review Instagram account @thingtesting, is here to cut through the noise.