The Nordic Web

Thingtesting

In an era dominated by online shopping, dubious influencer endorsements, and trendy, direct-to-consumer gear, it's harder than ever to know who to trust. Jenny Gyllander, the mind behind the product-review Instagram account @thingtesting, is here to cut through the noise.

Online Shopping Is Overwhelming. Thingtesting Is Here to Help.

Gallery View

Name

Current Stage

Location

Verticals

Website

Thingtesting has raised $300,000 in pre-seed funding by identifying an opportunity in offering unsponsored reviews of DTC products. As platforms like Instagram and TripAdvisor look increasingly pay-to-play, honest review accounts fill the need for authentic content. It remains to be seen if such accounts can scale without diluting their core proposition.

Trusted reviewers fight pay-to-play on Instagram

@thingtesting wants to become the ultimate review platform for D2C products About 18 months ago, Jenny Gyllander created an Instagram account by the name of @thingtesting. The premise was simple. Gyllander, who was at the center of the London startup ecosystem as an investor with the British seed fund Backed.VC, would upload photos of interesting direct-to-consumer products with a caption that served as a bite-sized review.

'The best VC on Instagram' is now VC-backed

Ivan Zhao

Neil Murray

Thingtesting

Recent Press

'The best VC on Instagram' is now VC-backed

Trusted reviewers fight pay-to-play on Instagram

Online Shopping Is Overwhelming. Thingtesting Is Here to Help.