Unpacking Tidal’s offering, and analysing what it actually means for Spotify.

The World’s interest in Tidal began a couple of months ago when it was announced that Jay Z was to buy it’s parent company Aspiro. That interest culminated yesterday when a much anticipated press conference took place where it was to be revealed just what Jay-Z’s plans for the service were, and the World would learn how Tidal was to take down Spotify. 

Except that didn’t happen, instead we watched a procession of some of the World’s most famous, and highly paid artists and an unclear, and contradicting speech from Alicia Keys. And therein lies the problem.