Vipps vs. mCash: What happens when the incumbent is the startup?

We don’t really reblog as a rule, but I enjoyed the following analysis from Kjetil Holmefjord on the Norwegian p2p mobile payment landscape so much, I’ve made an exception.

Kjetil analyses the two main players in the Norwegian p2p mobile payments market, and it’s particularly interesting as it’s a classic newcomer vs. incumbent story arc, but in this case the incumbent is the startup.